Wisconsin has over 400,000 registered all terrain and utility terrain vehicles. Each vehicle is a potential customer to your business.

Our riders travel throughout Wisconsin for that perfect ride. Often times, the rider is unaware of businesses that welcome our sport.

Often times our riders are looking for a specific parking spot, a wash station or a place to put their safety gear. Our riders are also aware that they may have some dirt on their clothing from time to time, and they don't want to walk into a business that doesn't recognize dirt as part of our recreation.

The Trail Town program was developed to point our riders towards businesses that support the off-highway motorized community.
Our program is published throughout Wisconsin, online and in print, so our riders know where they are welcome to bring their hard earned money. Trail Town is a service that consumers, businesses, manufacturers and tourism partners benefit from.


Your Customers Might be Riding Past You 

If your business is located on or near a trail, there might be potential customers literally riding right by you. Trail Town will help inform riders that you are welcome to ATV and UTV traffic!


Trail Town Services 

Map Listings

Trail Town Certifications will get your business listed in the popular VVMapping map book & GPS products of ATV & UTV trails in Wisconsin. Let riders know where you are and more importantly, that you welcome their business.

Marketing Tools

Trail Town can help bring riders to your location with our print and web marketing tools. Trail Town certified businesses receive special discounts on advertising with the Wisconsin ATV - UTV Association.

Proper Signage

One of the great benefits of Trail Town is being able to display our branded signs. The signs inform the riders from afar that your business welcomes them so they won't second guess stopping and patronizing your business.

WATVA Membership 

Trail Town Certifications include a yearly associate membership to the Wisconsin ATV - UTV Association. Your WATVA membership includes a listing on our web site and Trail Tales magazine. 


Pricing Information

A certification to the Trail Town program costs each location $350. This package includes the certification to the program (if all of the criteria has been met), one 12" by 12" sign, one 5" by 5" window decal and a listing on our digital and print media outlets.

Each location must renew their certification annually. With this renewal, each location receives a new yearly decal for their certification sign and continuation on our digital and printed media outlets.

Dealership certification includes a membership into the Wisconsin ATV / UTV Association. They receive not only a Trail Town listing, but listing with WATVA (online and in print).

Pricing Breakdown 

Business: $350 Dealer: $425
Renew: $175 Renewal: $250

Qualifications & Promotional Products

Trail Town is a program that helps inform the outdoor recreation users of businesses that are open and welcome riders to their locations.

With this program, each business must qualify before being certified as a Trail Town location. Our qualifications are as follows:

  • The business must be a member of the recreations state wide association. Current associations: Wisconsin ATV - UTV Association
  • The business must be on a public trail or route 

If you're looking for custom signs, let us know! We can design and manufacture the right sign for your business.

Trail Town members also receive an additional 10% on advertising with the Wisconsin ATV / UTV Association.

By accepting you will be accessing a service provided by a third-party external to https://www.watva.org/