Dairyland Insurance (and National Motorsports) came up with a terrific new way for clubs to generate much needed dollars into their own treasury. Recognizing how much the local club does for the ATV sport and understanding the financial resources that are so vital to carry out the club’s mission and goals, Dairyland Cycle will donate $10 to the club of your choice for simply allowing them to prepare a price quote for your individual ATV, UTV, or motorcycle!

There is no purchase necessary to earn the club grant donation, in fact the Dairyland Cycle call center won’t even sell you the policy, even if you like their estimate and ask them to write it up. They’ll only generate a quote and record your club’s unique identification number to track the $10 donation!

If indeed you like the quote and want to purchase the plan, you’ll then need to make another call afterward to National Motorsports, who will have access to your quote and be able to complete the purchase, validate the extra 10% discount you’ll get if you are a current WATVA member, explain WATVA membership in case your friends want to join WATVA and earn a 10% discount with Dairyland. By using this two step process for this new Loyalty Grant program, the sale of the ATV policy will be on your terms with no sales pressure. Certainly Dairyland Cycle thinks their personal ATV / UTV / motorcycle policy is comprehensive and price competitive with what policy you have now. The idea is to reward you, the ATV owner, with a chance to save some dollars on your insurance. This “no pressure step” generates the loyalty grant dollars to the clubs, even if you don’t take the next step and purchase the policy. The second part of the “loyalty” pertains to you in our ATV community, recognizing that Dairyland Cycle is committed to helping WATVA accomplish our vision, mission and goals through our club program. In order for their continued involvement in our organization will require that all things at least equal when it comes to their insurance plans and premiums, there will be enough ATV, UTV and cycle owners that will be loyal to them as well.

To recap, each time a new person calls for their own ATV, UTV, or motorcycle quote, make sure they have their club of choice’s unique ID number handy and have them call Dairyland for a price quote. We may also supply the Dairyland Call Center with a list in case the caller knows the club name but not the number. As I write this we’re still working those final details. Regardless, each quote earns another $10 donation being available to your favorite or selected WATVA club. Let’s see how quickly this can add up for your club. Say your WATVA chapter has 50 total members. If each member calls for their own ATV quote and then talks to just one other riding buddy or family member to call for a quote (whether they’re a member of your club or not, it doesn’t matter as long as they use your club ID number), potentially that’s 100 different price quotes. Doing the simple math, your club earns a cool $1,000 in the new Dairyland Loyalty Grant program. If each club member gets two additional friends or family members to call for a simple quote, 3 quotes x 50 members = $1,500!

More information on the program is coming soon! Also check out our annual meeting in April for the official launch of the program!